# Stage B working notes (Taste steps 1–2)

## Reading (one line)
A marketing site for a small, established Baton Rouge engineering firm that builds custom software, automation and
private AI for any business; the one action is "reach out" (form / phone / email). No imagery of its own; logo only.

## Inventory — things that belong to MindCreek and no competitor
1. The name: Mind + Creek — a creek is small, steady, always moving water; Louisiana is creeks, bayous, the river.
2. The address: 9800 Airline Hwy, Baton Rouge — Airline Highway (US 61), the old road between Baton Rouge and New Orleans.
3. The year: 2003 — 23 years of building.
4. The region: the Southeast; Louisiana; the Mississippi at Baton Rouge.
5. The artefact of the problem: "a spreadsheet only one person understands".
6. Systems that don't talk to each other; off-the-shelf software they've outgrown.
7. Medical imaging software built from the ground up — scans, film, the radiology reading room.
8. Equipment from several vendors connected into one complete patient record.
9. Years of scanned files read and organized by private AI — "without the data ever leaving the building" (boxes, filing cabinets).
10. "Weeks, not quarters" — a calendar measured differently.
11. "You own the code" — a handover; "we stay on to support what we build".
12. "A limited number of new projects each year" — scarcity/selectivity.
13. Hours: Mon–Fri 8–5; phone (225) 412-9772.

## Argument (claims → proof), order = page order
1. We build custom software, automation and private AI around how your business actually works → headline, real interface fragment
2. Your business probably runs on a spreadsheet one person understands, systems that don't talk, software you've outgrown → the problem, in the owner's words (intro)
3. Six things we build → each capability named with its promise (features)
4. Proven where downtime is a patient-safety issue → the three healthcare proofs (proof)
5. Weeks, not quarters, on our own platform; you own the code; we stay → how we work (how-it-works)
6. Since 2003, dozens of production systems, hospitals/imaging centers/labs/businesses across the Southeast → about
7. A limited number of new projects each year — reach out → cta with email + phone
8. Footer: name, address, hours, credits